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彩電業負重前行 5G+8K是否會逼出新的領軍者?

  有0人瀏覽   日期:2019-06-18

文章摘要: 免費發布信息發現在彩電市場低迷的今天,8k超清電視或許會成為新的市場領軍者!......

曾幾何時,彩電作為家庭娛樂的重心,其地位自然可想而知。但“步入中年”的彩電行業卻陷入了人生中的低谷,并且很長時間都沒有擺脫低谷期的困擾。
once upon a time, as the focus of family entertainment, the status of color TV can be imagined naturally. But the "middle-aged" color TV industry has fallen into the trough of life, and has not been rid of the trough for a long time.
2019年Q1整個國內彩電市場低迷依舊,零售量與零售額屬于雙雙下跌狀態。根據第三方權威機構的數據顯示,今年Q1中國家電市場零售額僅為1834億元,同比下降3.1%。同時奧維云網也表示,雖然今年1月份中國彩電市場罕見迎來了開門紅,但在2、3月份,彩電市場再次陷入低迷,整個季度彩電零售量為1202萬臺,同比下降1.1%。
Q1 in 2019, the domestic color TV market is still depressed, retail sales and retail sales are both falling. According to data from third-party authoritative agencies, the retail sales of China's electricity market in Q 1 this year were only 183.4 billion yuan, down 3.1% from the same period last year. At the same time, Oviyun also said that although China's color TV market rarely opened in January this year, but in February and March, the color TV market fell into a downturn again, the total retail volume of color TV in the whole quarter was 12.02 million units, down 1.1% year-on-year.
免費發布信息
即使各大彩電廠商的促銷策略不斷在調整,但依然阻止不了彩電業的下滑態勢。而在不少業內人士眼中,彩電行業之所以增長乏力,甚至出現了倒退現象,除了產品同質化嚴重外,還有就是缺乏驅使消費者更換新產品的動機。
Even though the promotional strategies of the major color power plants are constantly adjusting, they still can not prevent the decline of the color TV industry. In the eyes of many people in the industry, the reason why the growth of the color TV industry is weak, and even the phenomenon of regression, in addition to the serious homogenization of products, there is also a lack of motivation to drive consumers to change new products.
國內市場萎靡不振,彩電為何賣不出去?
The domestic market is sluggish. Why can't color TV be sold out?
對于“彩電市場究竟為什么不行了”?在某位產業內觀察人士看來,“在經過多年的發展之后,彩電市場已經極度飽和,液晶電視也已經得到了普及,如今消費者普遍缺乏更換新彩電的動力。”
For "why on earth can't the color TV market work"? According to an industry observer, "after years of development, the color TV market has been extremely saturated, LCD TV has been popularized, and now consumers generally lack the power to replace new color TV."
然而更不樂觀的是,根據業內人士預測,今年彩電市場銷售額將有可能繼續下滑。其實翻看近幾年彩電行業的表現,不難發現,自從2017年彩電市場遭遇寒冬潮之后,整個市場就一直沒有出現過任何翻盤跡象。
免費發布信息
Even less optimistic, according to industry forecasts, this year's color TV market sales are likely to continue to decline. In fact, looking at the performance of the color TV industry in recent years, it is not difficult to find that since the cold winter tide in 2017, the whole market has not shown any signs of turning over.
我們從行業內專業人士處了解到的信息是,“相比行業的低迷而言,最揪心的是,整個彩電市場陷入到了低價競爭時代。隨著某些互聯網品牌不斷依靠性價比掠奪市場資源,在帶動彩電銷量的同時,也助長了低價競爭。
The information we have learned from professionals in the industry is, "Compared with the downturn in the industry, the most worrying thing is that the whole color TV market has entered an era of low-price competition. As some Internet brands continue to rely on cost-effectiveness to plunder market resources, while driving the sales of color TV sets, it also encourages low-cost competition.
那么問題來了,彩電業的破局之路究竟在何方?
So the question is, where is the way to break down the color TV industry?
就目前行業整體低迷的大背景下,更多企業選擇了以新技術產品作為支點,發力高端市場,而其中8K無疑是最為重要的突破口。
In the current downturn of the industry as a whole, more enterprises choose new technology products as the fulcrum to develop high-end market, and 8K is undoubtedly the most important breakthrough.
目前業界普遍認為,2019年或成為8K時代的真正元年。而今年隨著各大廠商紛紛推出8K電視產品,8K這一分辨率的新基準也即將登上了更加廣闊的舞臺。
At present, the industry generally believes that 2019 may become the real first year of the 8K era. This year, as major manufacturers have launched 8K TV products, 8K resolution of the new benchmark will soon mount a broader stage.
免費發布信息
作為全新一代的分辨率標準,8K雖然剛起步不久,但已經勢不可擋。在今年的3月1日,工信部、國家廣播電視總局、中央廣播電視總臺聯合發布了《超高清視頻產業發展行動計劃(2019-2022年)》,提出將按照“4K先行、兼顧8K”的總體技術路線,大力推進超高清視頻產業發展和相關領域的應用。
As a new generation of resolution standard, 8K has been overwhelming although it has just started. On March 1 this year, the Ministry of Industry and Information Technology, the State Administration of Radio and Television and the Central Broadcasting and Television Station jointly issued the Action Plan for the Development of Ultra-High Definition Video Industry (2019-2022). It is proposed that the Ultra-High Definition Video Industry will be vigorously promoted in accordance with the overall technical line of "4K first, taking into account 8K".
而預期到2022年,中國超高清視頻產業總體規模將會超過4萬億元,用戶數達到2億,4K產業生態體系基本完善,8K關鍵技術產品研發和產業化取得突破,形成一批具有國際競爭力的企業。
It is expected that by 2022, the overall scale of China's UHD video industry will exceed 4 trillion yuan, the number of users will reach 200 million, the ecological system of 4K industry will be basically perfect, and breakthroughs will be made in the research and development and industrialization of 8K key technology products to form a group of internationally competitive enterprises.
其中,作為最早量產8K電視的企業,夏普早在2015年就推出了85英寸的8K液晶電視;而在今年中國家電及消費電子博覽會(簡稱AWE)期間發布的80A9BW電視,已經算是夏普的第三代8K電視了。
Among them, Sharp, as the earliest producer of 8K TV, launched 85-inch 8K LCD TV as early as 2015, and the 80A9BW TV released during this year's China Electrical Appliances and Consumer Electronics Expo (AWE) has been the third generation of 8K TV.
免費發布信息
而在5G落地的關頭,不管是傳統彩電企業夏普、創維、海信、TCL,還是小米領銜的互聯網品牌,都打算在5G領域大展拳腳。
At the critical moment of 5G landing, whether it is Sharp, Skyworth, Hisense, TCL, or the Internet brand led by Millet, they all intend to make a big show in the 5G field.
此外,還有業內人士表示,5G的來臨也為物聯網提供了一條捷徑。目前物聯網最大的問題在于物與物間的連接速度不夠快,反應不夠靈敏。所以,很多智能家居產品在實際應用場景中都是處于被孤立的狀態,而電視一旦成為智慧家庭設備的終端入口,將會有效改善現階段的發展狀況,提供更多的想象空間。
In addition, industry insiders said that the advent of 5G also provides a shortcut for the Internet of Things. At present, the biggest problem of the Internet of Things is that the connection speed between things is not fast enough and the reaction is not sensitive enough. Therefore, many smart home products are isolated in the actual application scenarios. once TV becomes the terminal entrance of smart home equipment, it will effectively improve the current development situation and provide more imagination space.
值得注意的是,對于5G+8K這一產業內新的變革,不僅業界人士普遍看好,同時也有相關的政策支持。包括上面提到的“4K先行兼顧8K”的總體技術路線,以及2022年在北京冬奧會上實現8K直播同樣也被認為是政策扶持下的結果。
It is worth noting that for the 5G + 8K industry, the new change is not only popular among the industry, but also has relevant policy support. Including the overall technical route of "4K first and 8K first" mentioned above, and the realization of 8K live broadcasting at the Beijing Winter Olympic Games in 2022 are also considered as the result of policy support.
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